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How PPC For Lawyers Is Beneficial?


November 16, 2017 | Comments (0)

Most people need a good attorney at some point in their lives and lawyers know that but what they do not know is how to get clients at their door. The good thing is that there are many online marketing tactics for the lawyers by which they reach those people right at the time when they need the legal representation. PPC advertising or pay-per-click is one way to boost the leads. PPC ads are very effective for the attorneys because they can identify the people at the right moment they need them. But, there is a catch, in legal field pay-per-click is extremely competitive and it is not correctly deployed then it’s just a waste of money. But the first thing to know is what PPC is?

Pay Per Click Tool

PPC or Pay-per-click are online advertisements that layers or their firms pay when someone clicks on those ads. There are a number of places online on which these ads can be placed such as at the top of result page in the search engine and on the partnering websites as well. The amount paid for these ads can be decided in the ad auction, where lawyers and other businesses show how much they would pay for the clicks. There are many factors which determine where the ad will rank like whether on the landing pages (the web pages on which the ad directs to), or the advertisement significance to a searcher’s result and others.

In case if the two firms bid the exact same price and the same ad is produced by them then that firm wins with the better or more relevant landing pages. Google AdWords and Bing Ads are the most common PPC platforms among numerous other.

Why Choose the PPC for the Law Firm

To get the maximum benefits PPC works best when coupled with the SEO law firms. There are four main reasons that explain why PPC ads should be used for the attorneys or their firms.

Noticeable on the Search Results: Lawyer Pay Per Click comes in the top 3-4 listings in the search engine of any searcher and are often advertisements from Google’s AdWords. The dominant paid ads appear on the almost the top screen and average 40 percent clicks go to the top 3 paid ads on a search result page.

  1. Competitors are also Using PPC: On the listings of the search ads, the ad needs to be able to get immediately in front of the potential client and highlight the lawyer’s specialties. The first list is usually those with all the information the client is looking for. This builds the consumer’s trust and gives them a low-down of the law firm’s scope and the method of performing their work.
  2. Control the Keywords: High-intents searches and micro-moments can be targeted in ads. When someone searches for something online, it takes seconds for the search engine to know the search intent of the user. There are many pay-per-click platforms by which the most valuable search terms can be identified to specify the law firms.

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About the Author

Cochran & Edwards provides personalized legal services for Business Litigation, Personal Injury, Class Action Litigation, Estate Planning & Government Law.